Wales Asks: Are We Getting the Point?

Jane Wales, Vice President of Philanthropy and Society at the Aspen Institute, blogs about PAI's High Expectations, High Opportunity report in her post, "Information-Expectation Mismatch: Philanthropy's Story Continues to go Untold," for the Huffington Post.

Check out what she has to say in her blog post here.

A CEO Says Numbers Not Enough

Meredith Jones, president and CEO of the Maine Community Foundation, blogs about PAI's High Expectations, High Opportunity report and a workshop she participated in as part of the Outreach 2010 project in her post, "Beyond the Numbers," for the Maine CF's blog.

Check out what she has to say in her blog post about better telling her foundation's story here.

Three Pieces of Good News for Foundations

HighExpectations-thumb.pngIf you want to help foundations better connect with engaged Americans—the 12% of U.S. adults who serve as staff, committee or board leaders for organizations working on community or social issues—we’ve got good news and bad news for you. The bad news you might already know: philanthropy faces a sizeable awareness deficit among these citizens. Most simply aren’t aware of foundations, their work, or their impact.

The good news is captured in PAI’s latest report, High Expectations, High Opportunity, based on a Harris Interactive survey of these engaged Americans. The survey suggests three communications opportunities to make better connections with these citizens.

A Take on Survey of Engaged Americans

Dave Clayton, Neimand Collaborative

It’s interesting for me to step back and consider the take-aways from this PAI survey of engaged Americans. I can’t do it without reflecting on my early experiences researching public perceptions of foundations. While the political and economic contexts have varied tremendously in the past 15 years, I think we’ve made steady progress in understanding how to communicate our contributions and in actually doing it. I see the next five to ten years as a time of great success for foundations in building relationships, working as partners and having their value understood and appreciated by civically minded citizens, business leaders and public officials.

Communicating During the Downturn

Marcia Sharp, Millennium Communications Group

Outreach2010-LOGO.pngOutreach 2010 is a program that takes foundation CEOs and other leaders through a structured day, to rethink and ramp up their communications in the economic downturn. It’s focused on reaching community leaders.

We started it because we thought the stakes were very high for foundations in this recession. There would be not enough money to go around in communities. Too many foundations, if they followed the usual pattern of saying little and engaging less, would come off looking like the hoarders who sat out the recession. And they would add less value to their communities in a time of trouble than they could or should.

Early Findings from State Decisionmaker Interviews

Lisa Dropkin and Pam Loeb, Edge Research

Pam Loeb and Lisa Dropkin talk about midpoint findings from interviews PAI commissioned them to conduct with elected and appointed government officials and journalists in ten states across the country to understand their perceptions of foundations and the drivers of those perceptions.

Lisa:  We went into this with the idea that many elected and appointed officials would not know very much about foundations.  How do you think that theory is holding up?

Pam:  Well some don’t, but I have been surprised by the number of people I have interviewed who have had direct experiences with foundations.

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What You Can Do Today

What You Can Do Today

Latest Research and Stories

High Expectations, High Opportunity

> Survey Results

Engaged Americans expect a lot of foundations even if they know little, according to recent waves of a survey by Harris Interactive. In a time of crisis, these citizens, who make up 12% of the American adult population, are looking to foundations to find solutions to society’s problems,...

Five Questions About Demonstrating Impact

> Leader Commentary

Foundations must do a better job of demonstrating the impact of their work, according to a dozen philanthropy leaders. In this PAI Digest, leaders weigh in on how foundations can demonstrate impact and why they should. Their opinions are at turns provocative and practical. One leader relates a...

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Projects

Survey of engaged Americans

Harris Interactive

Tracking promising foundation efforts

The Giving Practice, Philanthropy Northwest

Outreach 2010, Helping foundations plan outreach strategies

Millennium Communications Group & the Connecticut Council for Philanthropy, Maine Philanthropy Center and Ohio Grantmakers Forum

Philanthropy 3D, Developing messages and mobilizing trustees

Council of Michigan Foundations, Hattaway Communications & the Community Research Institute at Grand Valley State University

Engaging decisionmakers in Florida

Florida Philanthropic Network

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