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How can news media coverage of philanthropy move beyond the transactional?
The PAI report Philanthropy in the News found that 98.6% of all news stories about foundations between 1990 and 2004 were transactional in nature—about grant money out the door, but not about the benefits or impact of those grants. What are good examples of foundation stories in the news that get it right? And how did they come about?
Thea Lurie, a consultant and former journalist and Ford Foundation deputy director for strategic communications, is investigating these questions. She’s preparing case studies of examples of news media coverage of foundations that move beyond the transactional and capture foundation roles, value and impact. The case studies will annotate each example and also interview the key players to analyze how the coverage was developed. The ultimate goal is to help foundations and philanthropy associations tell better stories about their work, in the news media and elsewhere.
Stay tuned for the case studies, which will be posted on www.philanthropyawareness.org.