The Philanthropy Awareness Initiative is a project to help foundations engage influential Americans in their work.
We support foundations and associations to:
- Identify, create and share the most effective ways to communicate with influential Americans about the work, value and roles of foundations
- Engage government, business, nonprofit and news media decision makers in an open conversation about the roles, partnership potential, unique contributions and social contract of philanthropy in American society
Better connecting foundations with these leaders for greater mutual understanding and impact is a critical opportunity for U.S. philanthropy today.
Advisors:
Chris DeCardy, The David and Lucile Packard Foundation
Daniel Silverman, The James Irvine Foundation
Darin McKeever, The Bill and Melinda Gates Foundation
David Morse, The Robert Wood Johnson Foundation
Eric Brown, The William and Flora Hewlett Foundation
Staff:
Mark Sedway, Sedway Associates
Courtney Spalding-Mayer
Partners and Resources:
Bruce Trachtenberg, Communications Network
Vicki Rosenberg, Council of Michigan Foundations
Lisa Dropkin and Pam Loeb, Edge Research
Element Creative
Katie Ensign, Florida Philanthropic Network
Michele Salomon and Allison Dickin, Harris Interactive
Karen Gibson, graphic design
Mark Sommer, Mainstream Media Project
Chris Cook, Metrocom International
Marcia Sharp, Millennium Communications
Dave Clayton and Rich Neimand, Neimand Collaborative
Hollis Hope and Valerie Usher, SeaWeb
Paul Connolly and Charles Fernandez, TCC Group
Theodora Lurie, communications consultant
Mary Greene, Williams Group
PAI was originally led by Vikki N. Spruill, who has since become president and CEO of The Ocean Conservancy, and Hollis Hope, who has since become managing director of SeaWeb.





